Hurom HH Elite Juicer: Everything You Need To Know

When considering which juicer to buy, there are many things to consider.
Which type to buy (centrifugal or slow/masticating)? What kinds of produce will you be juicing? How easy is it to clean? Will it wake the neighbors if I juice at 5am? This review aims to answer these questions, and more, to help you decide if the Hurom Elite slow juicer is the right choice for you.

Maybe you are new to juicing, or maybe you are looking to up your juicing game. In either case, the Hurom Elite HH juicer is well worth your consideration. It has among the lowest RPMs of slow juicers, and it has many features, an elegant look, and a small footprint.

Click below to skip to your most pressing question, or continue to read the whole article.

Company History

Hurom is a huge name in the juicer industry, and has been around since 1974. They introduced the single auger horizontal juicer in 1993, and now sell juicers in over 70 countries around the world. Their next major innovation was the vertical single auger juicer, introduced in 2007. The Hurom Elite is their 2nd generation vertical juicer, featuring the patented Slow Squeezing Technology (TM). Their designs have won many awards, and they actually manufacture for many other juicer brands.

Why a Slow/Masticating Juicer?

There are basically two types of juicers: Centrifugal and Slow juicers (also called cold juicers, masticating juicers, or auger juicers). Centrifugal juicers use sharp blades to finely chop produce and extract the juice by spinning it around very fast, just like the spin cycle in your washing machine. Slow juicers use an auger to mash (or masticate) the produce, squeezing the juice out.

There are two main advantages to slow juicers. First, they extract much more juice (up to 35% more), and leave a much drier pulp.

Second, centrifugal juicers, which because of the speed at which they rotate and the friction with the cutting blades, produce quite a bit of heat, and produce frothy juice. Heat degrades the quality of the juice, destroying nutrients and antioxidants like Vitamin C, and causing it to spoil faster.

Slow juicers operate very slowly, and gradually mash and press the produce to extract the juice. Therefore, they do not heat up the produce, unlike centrifugal juicers. The Hurom Elite auger rotates at only 43 RPM, one of the slowest RPMs of any juicer on the market. There is very little foam or froth in the juice, and it stays cold, and has a much longer storage life (up to 72 hours).

Hurom Elite HH-SBB11 Features:

This model is the most advanced of the Hurom juicers. It features an innovative twin-winged auger, making it even more efficient. Another new feature is the gasket on the juice cap, which eliminates leaks. This means you can mix your juice right in the juice chamber, which can hold up to 16 oz. of liquid.

The 2nd generation Slow Squeezing Technology (TM) extracts up to 35% more juice than high-speed juicers. The new Auto-Pulp feature ensures that the pulp is not extruded until the maximum amount of juice has been extracted.

The materials of the Elite are also improved. All plastic that comes in contact with food is BPA-free. Many of the parts are also made of black plastic. If you juice a lot of beets and carrots, you will appreciate how this masks the inevitable staining. The auger and other heavy duty parts are made of Ultem plastic, which is up to eight times stronger than other plastics.

The Hurom Elite also features an advanced safety lock system. The machine will not function unless all pieces are properly placed and locked.

How Versatile is It?

The Hurom Elite is an extremely versatile appliance. Of course, it juices all sorts of vegetables and fruits, including:

  • Kale
  • Spinach
  • Wheatgrass
  • Garlic
  • Ginger
  • Cucumbers
  • Carrots
  • Apples
  • Citrus (best without the rind)
  • Bananas
  • Kiwi
  • Mango
  • Grapes
  • Avocado
  • Strawberries

If you process frozen bananas, you can make one-ingredient banana ice cream. Because of the slow revolution speed, there is almost no heat generated, so the ice cream stays cold with minimal melting.

Other things that can be made in the Hurom Elite HH Juicer include:

  • Nut & Soy Milk
  • Sorbet & Ice Cream
  • Baby Food
  • Smoothies (by adding yogurt or nut milk and using the coarse strainer)

What It Can’t Do

Like almost all other juicers, it cannot make pasta or extract oils from olives or nuts.

It can juice just about all types of fruits and vegetables. Basically, if you can chew it, you can juice it. That being said, you should not try to juice the following:

  • Stone fruit with stones in (including cherries and dates)
  • Coconuts
  • Fish & Meat
  • Seeds, grains, or legumes
  • Unsoaked or roasted nuts
  • Sugar Cane
  • Licorice root or other woody materials
  • Spices
  • Dried herbs
  • Anything frozen (partially thawed fruit is o.k.)

Apples should generally be cored before juicing, and citrus should be peeled. If you want to include lemon rind in your juice, be sure to cut the lemon into fairly small pieces first.

How Does it Handle Leafy Greens?

Leafy greens are the base of most juices, and slow juicers excel at juicing greens like kale, dandelion greens, chard, and even wheatgrass. The Hurom Elite stands out for its ability to juice spinach, which many other juicers struggle with. The lack of heat generated by the juicing process means you end up with bright green juice instead of unappetizing brown sludge (from the oxidation triggered by the heat).

Can It Make Smoothies?

While the Hurom Elite is not a smoothie maker, it does a great job with soft fruits like bananas, kiwis, peaches, mango, strawberries, and grapes. If you process these with the coarse strainer, the texture will be thicker and more smoothie-like. It is best to start with soft items and follow them with carrots or apples, or hard vegetables to help push the soft pulp through. You can also add nut milk or yogurt to the juice for a thicker, smoothie-like texture.

In contrast, centrifugal juicers are notoriously bad at juicing softer items, and grapes often just bounce around.

Do Vegetables and Fruits Require a lot of Prepping?

Because slow juicers do not have sharp blades to chop up large chunks, it is necessary to cut hard or fibrous items into smaller pieces. Carrots and celery should be cut into 2-3″ pieces. It does take a little longer to cut these things up first, but it is worth it to get more juice out of them and to have it be better tasting and longer lasting.

What Happens to the Pulp?

The pulp is automatically ejected through a separate chute from the juice. All Hurom juicers come with two strainers, one coarse, and one fine. Obviously, with the coarser strainer more pulp comes out with the juice. One of the amazing things about slow juicers is how dry the pulp is. That’s because so much more liquid is squeezed out than with centrifugal juicers. The pulp can be used for making low-carb ‘tortillas’. Of course, it also makes great compost.

How Loud is It?

Some juicers are so loud that your neighbors may think you’re running a weed-whacker in your kitchen. The Hurom Elite has an extremely quiet motor – the company claims it only produces 30dB. It is inarguably one of the quietest juicers on the market.

It is also quite efficient, using only 150W of power, compared to up to 750W for high-speed juicers.

Cleaning (no way around it, I’m afraid…)

Cleaning the juicer is everyone’s least favorite part of juicing. Hurom has redesigned the juice chamber, strainers, and the spinning brush to make assembly and disassembly easier, and includes brushes to assist with cleaning. It also allows you to adjust the pulp lever to a half-closed position so you can run water through the juicer to clean out remaining pulp. This does not make taking it apart for a final cleaning unnecessary, but it reduces the amount of pulp that will need to be cleaned out manually.

If you are new to juicing, you should know that it is best to clean your juicer IMMEDIATELY after using it. When pulp dries on a strainer, it becomes much, much more difficult to remove and can clog the strainer’s holes.

Can It Handle a lot of Use?

By all accounts, Hurom juicers are very sturdy. The Elite can be used continuously for 30 minutes. You can make a lot of juice in 30 minutes! Using it once or twice daily for personal or family use should not put a strain on this machine at all. For extra insurance, the machine has an auto shut-off in case of overheating. If this occurs, just wait for the unit to cool down (usually about 5 minutes), and then restart.

Because of the way the auger works, the juicer may occasionally jam. This is not a problem, only a slight inconvenience. Simply turn the machine off, wait for the auger to stop moving (that’s important!), and then run it in reverse for a short time to free up the auger again.

How Big is It?

The Hurom HH Elite model has a fairly small footprint. The vertical auger design takes up a lot less room than the old horizontal auger machines. The base is approximately 10″ x 7″, and at 16 inches tall, it should fit under most cabinets, which are typically at least 18″ off the counter (newer construction tends to have the cabinets higher).

What’s in the Box?

This juicer comes complete with everything you need. Included in the box are:

  • the juicer body
  • a hopper and hopper lid
  • a pusher
  • one auger
  • juice bowl/drum
  • brush insert for juice bowl/drum
  • two strainers (coarse & fine)
  • a juice container/catcher
  • a pulp container/catcher
  • 2 cleaning brushes (large & small)
  • Manual
  • Recipe Book

The Bottom Line

The Hurom Elite HH-SBB11 is a great choice for the first-time juicer, as well as the juice devotee. Well-made and sturdy, it will last for years, and can handle pretty much anything you feed it. Hurom offers a 10-year warranty on the motor, and a 2-year warranty on parts.

At $399, it is about $100 more expensive than the previous model, the HU 100. But that’s because it is the improved version. The redesigned auger, the juice spout cap, the adjustable pulp lever, and the sleek design really set it apart from its predecessor.

For a top quality slow juicer, this is a very good value. Think of it as an investment in your health, and it will definitely save you money over buying juice in the long term.

It is quiet and low-wattage, and extremely versatile. Yes, there are things it can’t do, but in my experience, appliances that claim to do everything do all of those things not very well. Use the right tool for the right job, and all that.

Hurom juicers are widely available, both online and at retail stores, but not all stores may carry the HH Elite. Ordering online is the best way to insure you get the model you want. At this price point, most online retailers will ship free.


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